Being successful in this industry comes down to two things:
Your PRODUCT +
Your PRESENCE.
BROUGHT TO YOU BY THE CREATORS OF BURNCYLE
A field catalyst for the boutique cycling industry founded a decade ago, BurnCycle has led the industry as the most effective, sophisticated and engaging beat-based full body cycling across the country and beyond.
Their impact and influence have been recognized by SHAPE, Forbes, Huffington Post, Men’s Health, and more. Additionally, BurnCycle was the recipient of the 2018 Visionary Award from MindBody, has been awarded numerous Business Journal Awards and their leadership has been entrusted by teams from Nike, Adidas, UnderArmor, Nordstrom, Lululemon, Provenance Hotels, and more. Most importantly, they continue to walk the walk with proof of principle by running a multimillion dollar brand with an unmatched product, a flourishing and supportive company culture, employee longevity, industry leading pay for instructors, annual philanthropic efforts toward underserved communities and organizations, and a thriving, loyal, and empowered client community.
A decade later they remain at the forefront of their industry as the nations premier boutique studio with the most comprehensive, effective and sophisticated modality of indoor cycling.
THE WBC FORMULA
THE WORKOUT
Mastering the fundamentals.
The workout must be intense, intentional and effective. We achieve this by developing body awareness geared toward the results and effectiveness of the product you are delivering.
THE CONNECTION
Building your community.
The connection has to be authentic, engaging, and impactful. We achieve this by developing emotional awareness to create a space for community-building connection.
THE ENERGY
Captivating and motivating the room.
The energy creates presence, purpose and possibility. This is energetic awareness that empowers you to truly LEAD the room.
WHAT THE WBC® TRAININGS WILL PROVIDE YOU:
1. INCREASED CONFIDENCE
Build confidence in the product you’re delivering by learning our evidence-based and biomechanics-backed programming to master the foundations. You can’t cut corners to quality or credibility and we know real confidence comes from competence.
2. STREAMLINED TEACHING + GROWTH
Forget the nonstop rat race to chase relevance through gimmicks. Our systems for creating programming, playlists, and results beyond what you can measure on a scale are time tested and proven for excellence and retention. Respect > Relevance — Always.
3. COMMUNITY BUILDING
Learn the tools to build trust, develop rapport, connect with purpose, and cultivate a community to build your Ride or Die clients.
4. EASE IN ENERGY
Set the tone and bring the energy. From our cornerstones for creating engagement to reading the room and adapting to authentic inspiration, learn how to get momentum on your side to transform an hour-long class into a transformational experience.
5. TOOLS TO STAND OUT
Learn to stand out on a schedule, at auditions, or in your city by knowing exactly what YOU bring to the table through harnessing your personal brand to create a unique market position, increase authenticity + visibility, and ultimately, make your mark.
6. DEVELOPMENT OF PURPOSE + PRESENCE
Create a vision, become a charismatic communicator, and rise to the top. Through development exercises, mindset work, and leadership training, you will learn how to transform from instructing to leading.
Growth like this goes far beyond the bike.
YOUR TRAINERS
JESSI DULEY
FOUNDER
CO-CREATOR OF THE WBC METHOD
-
Jessi Duley is a high energy // high impact force on a mission to move people. She is a multi-hyphenate entrepreneur and community builder whose brands span the wellness, education, and empowerment spaces - and all meet at the intersection of the power of human connection. She considers human potential her oxygen and is driven by her passion to expand the human spirit and show people what they’re capable of. She is an award-winning business owner, a champion of values-led leadership, and a highly sought after keynote speaker and facilitator, focusing on community, company culture, and using the power of human connection to maximize human potential.
She enjoys drinking whiskey chilled by the ice of a glacier, learning to braid for the 5th year in a row, and being humbled by her three children.
Check out her other companies, BurnCycle and The Reckless Optimists.
Follow Jessi: @mrsduley
WILL MOROSKI
CO-CREATOR OF THE WBC METHOD
-
BS in Biomedical Engineering, UC Davis
MS in Biomedical Engineering, Oxford University
Masters Dissertation title: Effect of Malaria on placental volume using three-dimensional ultrasound (published 2012, malaria journal)
Division1 athlete: Cross Country, Track & Field, UC Davis
Oxford Athlete: Rowing, Soccer, Cross Country
After graduate school Will along with a team of doctors, designed and executed a 12-month study analysing the effects of malaria on pregnancy using 3D ultrasound imaging.
After 18 months in Thailand Will found his way to Portland OR when he was hired to run clinical studies for BIOTRONIK, a pacemaker and defibrillator manufacturer.
Will then was hired by Nike as cost engineer where he helped footwear teams build and manufacturer footwear in more cost efficient methods.
Will continued his career in Nike footwear as a project manager for the last 9 years managing footwear product creation from performance running, lifestyle and innovation.
Follow Will: @willmoroski