THE FIRST TRAINING OF ITS KIND.

Ready to change the indoor cycling industry with us? Join our global community of bar raisers ready to level up their instructing.

WHO WE SERVE

NOW SERVING: Indoor cycling instructors and studio owners of all levels.

TRAINING PROGRAMS

We’ve spent over a decade delivering on our brand promise.

  • Science-backed, evidence-based, athlete-validated: a decade of results.

  • BurnCycle, our home studio, scaled over 500% in 5 years, with our top studios operating at 92% capacity because our top priority was investing in our instructors. In that same time, BurnCycle was also the recipient of the MindBody visionary award.

  • With our home studio based in the sports capital of the world, Portland, Oregon, and global resources in our backyard, we made it our business to learn the very best ways instructors can learn and lead, developing a product and training that was immersive, built with integrity and delivered with intelligence and intention — earning us a spot as a global industry leader.

  • We’ve collaborated with some of the world’s top elite athletes, trainers, innovators, biomedical engineers, exercise science leaders, Ted Talk coaches, US Military Special Operations personnel, therapists, DJs, and more to create the most comprehensive, resourceful, and evidence-based training available in our industry. 

  • The WBC® method doesn’t just create Powerhouse Instructors. It creates community leaders. Our method has been trusted and applied to trainings by globally-recognized corporations and brands, including but not limited to Nike, Adidas, Nordstrom, lululemon, Columbia, and Under Armour.

And now after years of demand, we’ve made this resource available to YOU.

WHY TRAIN WITH US?

WBC® WILL HELP YOU:

1. FEEL CONFIDENT

Build confidence in the product you’re delivering by learning our evidence-based and biomechanics-backed programming to master the foundations. You can’t cut corners to earn credibility and we know that real confidence comes from competence.

2. STREAMLINE YOUR TEACHING + GROWTH

Forget the nonstop rat race to chase relevance through gimmicks. Our systems for creating programming, playlists, and results beyond what you can measure on a scale are time tested and proven for excellence and retention. Respect > Relevance — Always.

3. CULTIVATE COMMUNITY

Learn the tools to build trust, develop rapport, connect with purpose, and cultivate a community to build your Ride or Die clients. 

4. ENERGIZE WITH EASE

Set the tone and bring the energy. From our cornerstones for creating engagement to reading the room and adapting to authentic inspiration, learn how to get momentum on your side to transform an hour-long class into a transformational experience.

5. STAND OUT

Learn to stand out on a schedule, at auditions, or in your city by knowing exactly what YOU bring to the table through harnessing your personal brand to create a unique market position, increase authenticity + visibility, and ultimately, make your mark.

6. DEVELOP PURPOSE + PRESENCE

Create a vision, become a charismatic communicator, and rise to the top. Through development exercises, mindset work, and leadership training, you will learn how to transform from instructing to leading.

Growth like this goes far beyond the bike.